Rapala fishing lures are made with meticulous precision, so they swim perfectly, right out of the box. Lauri Rapala, our founder, demanded it. Since 1936, the fishing lures we carefully craft have lived up to this promise. Hand-tuned and tank-tested, anglers the world over count on Rapala fishing lures for consistent success. This unwavering dedication to quality is the reason why Rapala makes 20 million fishing lures a year, sold in over 140 countries around the world. And it’s the reason why more world record fish have been caught on a Rapala than any other brand. Simply put, Rapala fishing lures make better fishermen!